Motte’s Kitchen spent $350 on a social campaign through MIYO. It reached 81,908 people across Dallas-Fort Worth and earned 112,100 views. Small budgets still work when you target the right people with content worth stopping for.
Motte’s Kitchen already had great food. It needed more locals to see it. The goal was simple: get noticed by people who live close enough to visit.
MIYO made three choices. We created content built to stop the scroll. We targeted a tight local audience instead of a broad one. And we put the full $350 behind that one idea. The result was neighborhood reach that used to cost many times more.
Why did it work? A local restaurant doesn’t need a whole state. It needs a few zip codes. A smaller audience lowers the cost of every impression, and the platforms reward strong content with cheaper reach. Every vendor on MIYO can use this same formula.
Frequently asked questions
How much should a small business spend on social media ads?
Less than you might think, if you keep your audience narrow. This campaign ran on $350.
Does a small ad budget actually work?
Yes, if you stay focused. Put your full budget behind one offer, one audience, and one idea. Splitting a small budget across several campaigns leaves each one too thin to work.
Why did the targeting matter so much?
Ads shown to people outside your area are a waste of money. Tight targeting puts your whole budget in front of people who can actually walk in.
Does this work for vendors who aren’t restaurants?
Yes. Caterers, venues, photographers, DJs, florists, and entertainers all serve a local area. The category changes, but the approach stays the same.
What should you do first?
Pick the one thing you want people to know about you, name the neighborhoods you serve, and put your full budget behind it. Then track reach and views.
Ready for your turn?
You have the talent. MIYO has the tools. Tell us what you’re promoting, and we’ll build a campaign that gets you seen.
